As someone with distinct East Asian features, I felt that lack of diversity way back when I was a teen experimenting with makeup. I scoured makeup counters for a foundation that perfectly matched my skin tone to no avail. It was always a shade too dark or light and the undertones were always pink when what I really needed was something with a warm yellow undertone. Makeup has become so inclusive that brands have even developed lines geared specifically towards different ethnicities. Needless to say, hunting down makeup for my own unique features has never been so easy.
18 Best Asian-Owned Skin-Care Brands to Support Now and Always
+ Asian makeup ideas in | asian makeup, makeup, asian eye makeup
The American beauty industry wouldn't be what it is today without the influences of Asian skin care. Without brands like Amorepacific , Shiseido , and Innisfree , we wouldn't have witnessed the meteoric rise of Korean skin care and Japanese beauty here in the States. But more importantly, we have to give credit to the influential Asians and Asian Americans sharing their in-depth knowledge, cultures, and visions through blogs, YouTube, Instagram, and so many other platforms. Without them, much of the American population wouldn't have welcomed sheet masks , cleansing balms let alone, the double-cleansing method , and cushion foundations so readily into their routines. The best news, perhaps, is that many of these prominent individuals like Charlotte Cho and Priscilla Tsai have started their own skin-care companies to broaden what it means to be an Asian-owned beauty brand. They've quite literally transformed their unique experiences and upbringings into potent, effective, and trustworthy products that will replenish hydration levels, nourish your skin barrier , and get you one step closer to achieving healthy, glass-like skin.
What Makeup Brands Get Wrong About Asian Skin, According to Orcé Cosmetics Founder Yu-Chen Shih
Welcome to Beauty Boss , a reoccurring series in which we spotlight the power players driving the beauty world forward. Shih, who was born in Taiwan and raised in Singapore, is a former media planner for a global beauty brand. She carefully created the six shade range in response to the lack of options out there that perfectly match Asian skin. Plus, she created a formula that addressed issues common to Asian skin, including sensitivity, excess oil production, and dryness. Through her line, Shih also wants to disrupt the dated Asian standards of beauty, and the way these women are portrayed in the media.
Keep scrolling for some game-changing makeup tricks for creaseless eyes. Meet the Expert. Got it? Now forget all of it.